Nonproft Software: RaisersEdge(i) Adds Giving Score
Nonprofit fundraising software is definitely an interesting space to watch. For example, BlackBaud (which offers fundraising software, accounting software and management systems for nonprofits) just released several improvements to its platform including the Blackbaud Giving Score™, a new prospect research tool that helps nonprofits target and identify potential supporters, then engage and cultivate them into donors.
BlackBaid’s Raisers Edge(i) platform might have been a viable option on its own before but it is the Giving Score, which analyzes supporters based on their capacity and likelihood to give to an organization using information from their financial background and affinity with an organization’s mission, which makes it stand out from the crowd. It segments a nonprofit’s contacts into four categories, assigning a score to the constituent records, tagging them with identities, and providing a fundraising strategy.
“The Raiser’s Edge(i) enables organizations to communicate with supporters the way they want to be communicated with. It enables organizations to send targeted appeals via email and direct mail, and publish eNewsletters based on interests,” said Kevin Mooney, Blackbaud’s president of general markets. “With the addition of The Giving Score, The Raiser’s Edge(i) helps nonprofits understand who to target and how to effectively communicate with them.”
Many nonprofits including the Angel Foundation are using Raiser’s Edge(i) currently to lead constituents through a journey with multi-channel marketing and engagement. Angel Foundation provides financial assistance for adult cancer patients to meet non-medical basic living needs, and its Facing Cancer Together program provides education and support for young families with a parental cancer diagnosis in the Minneapolis and St. Paul, MN metro area. Looking for a way to track donors, volunteers, and employees, Angel Foundation selected The Raiser’s Edge(i) to manage fundraising and development initiatives, process online giving, and multi-channel communications.
“The Raiser’s Edge(i) takes the best fundraising solution for nonprofits and adds a new dimension of online and analytics capabilities that we need to better reach our supporters,” said Patty Schulz, Angel Foundation’s development officer. “I’m really impressed with the recent email campaign I just sent from The Raiser’s Edge(i)—it is unbelievably intuitive. I look forward to learning more about the online giving functionality and The Giving Score to further enhance our fundraising.”