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Not All About Price? Tactics to Drive Value for Retailers

Posted on 11.11.2015

Price is one way to stay competitive but there are many others available for retailers this holiday.

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Product intelligence solution 360pi just released the second report in its Holiday Insights Series, analyzing how luxury retailers, category experts, low-price leaders, department stores, and refiners like Amazon are utilizing experience-based tactics to capture the attention of shoppers and win them over this holiday. For example..

+ Luxury brands and retailers are focusing on brand message consistency, customer immersion, interaction, and instant gratification.
+ Category experts are focusing on loyalty, and differentiating with value-add services and exclusive collections.
+ Departments stores are using promotional pricing tactics including cardholder targeted campaigns and site-to-store shopping options.
+ Low-price Leaders are promoting early season discounting, layaway programs and price matching strategies.
+ Refiners, specifically Amazon, is pushing its free shipping membership and pushing its Lightning Deals

What this should ultimately show is that price is just one way to compete - there are others and they can help retailers drive value this holiday season. Are you intending on competing on price alone this holiday?

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