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Not Responsive Yet? What's the Hold Up Internet Retailers?

Posted on 3.27.2014

It might be a best practice in the world of Web design, but online retail stores are not using responsive design according to The Search Agency's new Mobile Experience Scorecard. 

A range of criteria were examined during the study (site/page load time, site format, search box, shopping cart, social media icons, app presence, etc.) but it's the site format information that is most interesting. According to the research, just 9 percent of the online retailers studied had a responsive Web design, while a whopping 59 percent opted for a dedicated mobile site and 32 percent provided a desktop site exclusively.

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Despite all the hype surrounding mobile, retailers still seem to be dragging their digital feet. Some other highlights from the study include: 

- The average load time for all companies was 2.99 seconds, significantly greater than Google's recommended 1 second. 

- The average score was only 2.808 out of 5 (based on the criteria outlined above, and averaged). 

- The companies with the highest overall scores were Nasty Gal, eBags and Zazzle.

- Sites that ranked higher on the list tended to be more female-oriented businesses. For instance, the highest scoring industries were jewelry, health/beauty and accessories/apparel.

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