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Note to Self - Evernote

Posted on 6.22.2011

Evernote recently announced that it has surpassed the 10 million-member mark — less than three years after launch and barely six months since it reached the 5 million-member milestone. Evernote’s rapidly increasing popularity is due to its ability to produce smart and valuable digital note-taking and online recordkeeping services, but the company is also a testament to the freemium model that’s been successful for so many businesses on the Web. With a solid product and the right balance between paid and free services, a company can enjoy the same kind of exponential growth as Evernote — whose paid users have jumped 111 percent to nearly 500,000 since the start of 2011.

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