The Future of Email Marketing, November 2009
:: Social media may get the attention, and search may get the investment, but email is where it's at for marketers. Selecting a vendor that meets your business’ specific needs today and into the future is a key to your success ::
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Below you will find the the contents of the November 2009 edition of Website Magazine. The feature article of this issue addresses "the future of email marketing" for Web professionals. As in each edition however a wide range of topics (including SEO, SEM, Web Design & Development and more), essential techniques and trends are also covered. The November 2009 edition is a "general issue" and distributed to over 140,000 Web professionals.
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E-Mail Marketing’s Future...Right Now
Businesses have relied on e-mail and e-mail marketing since the Web's inception to increase brand awareness and engagement. Thanks to improved customization capabilities, e-mail can now provide businesses with the keys to Web success. The future is now.
State of the Affiliate Marketing Industry 2009
The 2009 Affiliate Summit AffStat Report provided valuable insights for Web publishers and affiliate program managers. Shawn Collins discusses the highlights.
Selling Information Products
Information defines the age we live in today. Discover how selling informational products might be your ticket to deeper consumer engagement and greater profits.
Anatomy of Linkbait
Your site needs more links. Baiting your audience with creative content hooks is the most effective means to do so. Jordan Kasteler shows the way.
Defeating Credit Card Chargebacks
Is the consumer always right? Understand what really causes chargebacks and what merchants can do to lower costs and exposure.
Playing the Competitive PPC Game
Determine the appropriate strategy to optimize keywords, enhance performance and stay competitive on hotly contested keywords.
Fulfillment Solutions for E-Commerce
Fulfillment companies provide partnerships and expertise on shipping and order management to allow merchants time to focus on the bigger picture.
Ten Steps to Generate More Leads
Lead generation requires work. Evaluate your website from new perspectives and highlight what needs to be done with these 10 essential steps.
The Four C’s of Web Failure
The first of a two-part series from Michelle Kissinger helps you avoid costly mistakes.
Generic Domains for Profit
Generic but descriptive domains can drive branding and help capture highly-qualified prospects through type-in traffic.
Top 50 Websites for Web Professionals
SEO Corner: Outsourcing
Conversion Cache: Google Analytics
Findability Makeover: BJSpyAssociates.com
Who's Who: uTest
Commentary: Dress for Success