November 2011 - Ideal Web Technology

:: One of the biggest challenges for today's Web professionals is keeping up with the latest technologies and recognizing those best suited to your enterprise. ::

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Below you will find the the table of contents for the November 2011 edition of Website Magazine. The feature article addresses "Ideal Web Technology", but as in each edition a wide range of topics (including SEO, SEM, Web Design & Development, Software and more), essential techniques and trends are covered as well. The November 2011 edition is a "general issue" and distributed to over 146,000 Internet professionals.

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Ideal Web Technology
One of the biggest challenges for today's Web professionals is keeping up with the latest technologies and recognizing those best suited to your enterprise. This guide identifies what you need to succeed in the areas of development, search, email and social media marketing.

Excessive HTTP Requests
Slow load times negatively — and severely — impact website sales and conversions on mobile devices. Learn how to minimize the issue by dropping the excessive HTTP requests.

Build Your Own Daily Deals
Rather than partnering with sites like Groupon and LivingSocial, smart publishers are launching their own branded daily deal sites — and here’s how.

Social Media Ruined Everything
The multitude of social media measurement tools don’t emphasize what is most important to an organization: profit. Let these tips sharpen your focus.

Boost Your Search Marketing Results
Search marketers who concentrate on account structure, device targeting and campaign testing are much more likely to stand out among the Web crowd.

Creating a Video Strategy That Works
Whether adding video to a website for the first time or augmenting an existing program, these five steps will lead to success. Start with a sound strategy.

 
Website Magazine Departments

Small Business Lab: Web Apps vs. Native Apps

Top 50: Web Brands for ’Net Professional

Mastering Search: Three Tiers of Local Web Advertising

Design and Development Digest: Your Designer Makes What?!

E-commerce Express: Product Feed Management

‘Net Briefs: eBay's .XXX TLDs; Tumblr’s Time; Amazon Aesthetics; Bit.ly Research; Twitter’s Other Half; The Like Debate; Eco-Google; Video Around the World; Acquisitions and Milestones
 
Mobile Minute: Honoring Apple; Checking In; Mobile Rules; App Watch