November 2012 - Advertise the Internet Way

:: Discover the techniques and tactics in use today by companies large and small — in a variety of industries — and how they use ad spend to raise awareness, drive visits and close business. ::

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Below you will find the the table of contents for the November 2012 edition of Website Magazine. The feature article "Advertise the Internet Way" shows how advertising dollars are being spent to raise awareness, drive site visits and generate sales. As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design & Development, Software and more), essential techniques and trends are covered as well. The November 2012 edition is a "general issue" (free) and distributed to Website Magazine's 140,000+ readers.

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FEATURE: Advertise the Internet Way
There are more channels, destinations and platforms to explore for the purpose of Internet advertising than ever before. Discover the techniques and tactics in use today by companies large and small — in a variety of industries — and how they use ad spend to raise awareness, drive visits and close business.

Website Magazine Departments
Enterprise Ready: Paid Search Marketing Showdown
Small Business Lab: Gamification in Action
Top 50: Email Marketing Service Providers
Mastering Search: Link Building for the Time & Resource Strapped
E-Commerce Express: The Tech State of E-Commerce
Design & Development Digest: Enhanced Site Search
Commentary: Five Things We’re Full Of 

The Automation of Social
Move from passive to active social service on Facebook and discover why it may lead to the unthinkable.

5 Steps for Segmenting "Big Data"
Segmented with big data, there are five customer behaviors that deserve your attention right now.

Risky Business - Security Vulnerabilities in DJW
Often unreported, hacks in Drupal, Joomla and Wordpress happen just the same. Protect your site with these time- and budget-friendly options.

Email Experience - Drip, Drip, Profit
Take a break from the scheduled send and employ the marketing strategies behind drip email campaigns.

Higher Affiliate Payouts
Cash in on high-ticket affiliate offers. Follow these three pursuits and big money is closer than you think.

Get Down with Demos
Don’t discredit the “let me show you” technique. Start implementing demos into your online strategy.

Go Glocal: Master the Art of Global-Local Marketing
What’s the first step in mastering the art of the global-local marketing conundrum? We outline it here.

Managing Time for the Busy Executive
Use software solutions and these steps to increase productivity and tackle your ever increasing workload.

Go Mobile – Your Way
There’s a frantic race to “go mobile,” which everyone can do, just make sure it’s the right way for your business.