November 2012 Rewind at Website Magazine
November 2012 is done! Can you believe it - just one more month until the start of a new year! Before you run off and start buying up all those holiday gifts you have your eye on, check out what was most viewed, read and shared from the Website Magazine community in our November rewind!
Each month at Website Magazine our editors and contributors write numerous posts and articles on a variety of topics - from search and social media marketing to ecommerce, design, and development. These are the items that captured your attention and ours in November 2012:
Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say a brand’s Facebook page is more useful than its website.
Responsive Web design (RWD) has taken the ‘Net by storm. RWD isn’t just trendy among designers, it’s useful to ensure a consistent user experience – something of increasing important with the diversity of screen sizes today. Fortunately, there are some incredibly useful resources available (like CSS Frameworks) for designers and developers to create digital products in some terrifically exciting ways.
An online store can only be as successful as the e-commerce platform that is running it, which is why it is vital for merchants to map out their business’s needs, goals and budget before they make a commitment to a solution.
With less than 50 days remaining in 2012's online shopping season, Internet retailers will need to dig deep into their virtual bag of tricks to make a positive impact on sales. While you could increase your advertising budget, accelerate your email sends, and ramp up your social media participation, another way is to start blogging. I know what you’re thinking – isn’t it a little late to start blogging now? No way, in fact, now may be the perfect time to put that keyboard to use in creative retail ways.
The big news in the search engine world this week has been the release of Bing’s Webmaster Guidelines (finally!), which are meant to help the webmasters and publishers get their content found and indexed on the Microsoft-owned search engine.
Advertising remains for many enterprises one of the key drivers of website visits (and awareness of course) on the ‘Net today. Digital advertising has evolved (and dramatically) over the past few years however and there’s an immense amount to learn and consider when running a modern digital ad campaign. To set you on a course for success, Website Magazine’s feature article this week provides a (hopefully) comprehensive glossary of terms that every ‘Net advertising professional should be familiar with.
Election time has finally come to the U.S. and for many it’s none too soon. After nearly one year of seemingly non-stop participatory democracy, by tonight we’ll know just who will be the leader of the free world for the next four years. But whether you’re Democrat or Republication (or Green or Libertarian), the role the Web and the broader digital world plays in these candidates success can’t be overstated.
Social media impacts nearly every facet of the digital experience – from the methods used for customer acquisition, to how response is measured (social analytics), and of course, in design. Consumers’ expectations are obviously shifting and the more social you make your website, the deeper the user engagement will becomes with your brand. But how do you actually do that? Become a socialist designer.
If you're looking for an edge (and who isn't) check out Website Magazine's interview of Jeremy Leonard, the SVP of Strategy and Operations at digital media agency MediaWhiz and a real whiz when it comes to conversion optimization.
One of the best ways for a business to gain brand advocates is by providing their customers with personalized experiences, and one way that retailers can do this is by offering product customization technology.
An effective blogging strategy can help merchants increase their site traffic significantly, and as we inch closer to the busiest shopping season of the year, most merchants live by the mantra, “the more traffic the better.”