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Nurturing Users in the Buying Cycle with LoopFuse & Salesforce

Posted on 5.01.2012

Marketing automation platform LoopFuse announced a deepened integration with Salesforce, introducing two new enhancements that will help its users make the most of the popular CRM system.

LoopFuse announced the release of LeadFlow Enroller, a plugin which allows users to add leads and contacts into an existing LeadFlow program directly from Salesforce and even displays which programs are active for a particular lead or contact. Features like this ensure that prospects are receiving all essential marketing messages, nurturing them through the buying cycle. 

The marketing automation platform is also now providing the ability to create a testing environment through its Sandbox Connector feature that can be used with sandbox functionality available in premium Salesforce editions.

“Our customers are always seeking ways to add tighter integration between their sales and marketing teams,” said Sean Dwyer, CEO of LoopFuse. “The addition of these two capabilities does just that with the LeadFlow Enroller allowing salespeople to directly add or remove prospects from lead nurturing tracks and the Sandbox Connector offering greater workflow testing capabilities.”

The Leadflow Enroller is available through the Salesforce.com AppExchange, and the Sandbox Connector is available now to all paid LoopFuse Oneview accounts.

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