Occupation-Specific Profile Audience Targeting at Glassdoor
Glassdoor is introducing some new and improved recruiting features that will help employers customize the messages shown to different audiences.
New updates include Enhanced Profiles with rich audience-specific targeting, new display advertising solutions to better showcase open jobs and a company's employer brand, improvements to profiles for multimarket employers, and profile packages that best fit a company's recruiting needs and budget.
The dynamic profiles and audience targeting, however, is really the most interesting of the updates as employers will essentially be able to to showcase different elements of their brands to people in different occupations. For example, when an engineer visits the Glassdoor Enhanced Profile of a company like DocuSign, he or she will now see what makes the global leader in Digital Transaction Management and eSignature attractive for engineers. Audience targeting can be customized for jobs across more than 20 different job categories (e.g. engineering, sales, marketing, finance etc.) and employers can select up to four job categories to target at one time.
"Today, just like consumers, quality candidates research companies' work cultures often before a recruiter has spoken to them. Glassdoor is a great channel to showcase our unique employment value proposition and make sure we're considered by top candidates," said Ann Poletti, senior director, employment brand marketing at DocuSign. "Audience targeting on Glassdoor gives DocuSign that extra advantage in this ultra-competitive market by allowing us to reach different job candidates with relevant messaging."