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Offer Discounts to Boost Brand Revenue, Digital Engagement

Posted on 11.05.2013

Constant Contact has launched a new digital coupon solution for small businesses. The solution comes just in time for the holidays, as consumers love saving money – especially during the busiest shopping season of the year.

The digital coupons are both trackable and customizable, and also complement Constant Contact’s SaveLocal platform, which enables businesses to offer daily deals to their customers. The combination of deals and digital coupons help small businesses provide discounts to their customer base from one central and integrated resource.

“Offers have become an essential tool for small businesses looking to attract and retain customers,” said Dave Wachtendonk, product manager, SaveLocal at Constant Contact. “We recently found that small businesses find deals to be the most effective tool to attract new customers, and coupons are a classic and proven revenue-boosting technique. Managing them both from one place ensures that small businesses can test to see what works for their brand and track results for future campaigns.”

Through the trackable coupons, businesses are able to view the number of claims, how and where the coupons were shared and when they are redeemed. Plus, businesses will be able to determine which claims came from new customers, as well as where customers find the promotions. It is also important to note that contact information for everyone who claims a coupon is added directly into the small business’s Constant Contact account, which enables brands to further engage with customers in the future. Coupon tracking is also available via the SaveLocal mobile app, which enables business owners to monitor the performance of their coupon offers on the go.

“Two of the most important results from running coupon and deal campaigns are revenue boosts and new potential for long-term customers,” said Wachtendonk. “And full tracking capabilities means the difference between ‘spray and pray’ marketing tactics of the past and intelligent, targeted marketing. For example, seeing whether Facebook or email drives more coupon redemptions gives small businesses valuable insights into where they should focus future marketing efforts.”


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