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Offertrax: RSS Enabling Merchants

Posted on 11.15.2006
There are an infinite number of way to use RSS (Real Simple Syndication) - there's no doubt it. It has changed the way a lot of things work on the Web which is why Website Magazine pays such close attention to developments in the arena. I see a lot of value in RSS but as much as I push the use of it, it's slow adoption remains. One of the reasons is that it's use is has not really expanded beyond truly tech-savvy audiences. If RSS ever really goes mainstream, the potential of the technology could be more fulfilled that it is now.

I sort of glaze over when I hear about a new company offering anything related to RSS but Offertrax caught my attention this week. Offertrax is a web-based application that "RSS-enables" merchant catalogs or online publisher advertising by product, offer or SKU and helps consumers "track" or subscribe to RSS feeds by product or offer and share them with friends. Offertrax also lets merchants/advertisers send special/targeted offers to those "trackers" anonymously indicating interest in specific products.  Each time a "Tracker" tracks a specific SKU or product, they can receive prices alerts, notes on exclusive deals - all via RSS. Offertrax is also facillitating the spread of RSS by offering an RSS reader to those shoppers that don't use feed readers.

Offertrax is certainly something to look into as the holiday shopping season quickly approaches.

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