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Older Folks Flocking to Facebook - Find Them

Posted on 2.11.2009

According to Inside Facebook - a Facebook watchdog of sorts - women ages 55 and over are signing up to the site at a blistering pace. This age group has grown by more than 175% since September 2008. In addition, the male segment over 55 grew by 137%, although the number of women stil outnumber men by a factor of two-to-one.

Over the past year or so, Facebook has seen an aging population - nearly half of Facebook's over 45 million users are over 26 years old. About 22% are 35 and older, while 8% are 45 and older, according to Marketing Charts. That may not sound much but, if my math is correct, that's about 3.6 million users in that age group. This presents a wonderful opportunity for those businesses targeting the 45+ crowd to get involved. And there are some groups inside Facebook that might be worth joining.

You might notice that the 55+ crowd is under-represented here. In fact, the older Facebook crowd in general is not represented too well within Facebook Groups. So, it might be a good opportunity to create one and start recruiting.

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