Omnichannel Hits Finish Line
For most brands operating both a digital and physical presence today, there is an experience drop-off when a customer crosses those channels - from recognizing past orders to understanding purchase intent. Companies that can connect all interactions - and act on that data - stand to gain the most and SmarterHQ looks to help with its new StoreFront offering.
The company’s latest software edition provides marketers with a solution that automates real-time personalized marketing by leveraging both online and offline behavioral and transactional data. For example, a customer will automatically receive a post-purchase follow-up email from transactions made in-store. Some brands have already begun using StoreFront and with great success. Finish Line is one of them, not only automating these follow-up emails but also getting a real-time look at online and offline transactional and behavioral data to make communications more relevant and see who is browsing online and then converting in-store, according to Scott Posilkin of Finish Line.
“We have worked closely with the Finish Line team to unify offline data with online behavioral data that we were already capturing in SmarterHQ,” said Michael Osborne, CEO and president of SmarterHQ. “They loved the tremendous return they were already receiving from their existing SmarterHQ campaigns, but there was nothing on the market that came close to their goal of incorporating in-store data. Today, we are delivering on that goal with the StoreFront Edition of SmarterHQ.”