On-Page SEO for Local Search
Webmaster's Guide to On-Page Search Engine Optimziation for Local Search
Here are tips for optimizing your website and individual location landing pages:
Title Tag: If your main product or service only serves a specific area you definitely need to have the location in the title tag. If optimizing for an individual location landing page get even more specific. A sample
Header Tags: Use H1 and H2 Tags on your full business name, business type, and location. Eg: Joe’s Body Shop, Chicago, Illinois. Business address: Include your full business address in the body text of your page(s) when applicable. It’s ok to repeat the address in your pages footer.
Phone Number: Include an 800 number if you have one and make sure it’s clearly visible at the top of the page without having to scroll down. If you have multiple locations display a local number as it builds more trust with your potential clientele.
Services: Specifically for individual location landing page. Make sure you do indeed offer each of your services at every location.
Business hours: Again for location landing pages make sure the business hours are accurate.
Maps: Imbedding a Google Map onto your pages may actually be a positive ranking factor that helps boost your pages. Regardless it adds interactivity to your website visitors and will increase conversions. And don’t assume they know how to use Google Maps and have Google Maps on their mobile phone. It’s a good idea to include written directions as well. Another benefit more local keywords (street names) are added to the content of your pages.
Page Names: An old school SEO Tactic that can be put to good use for optimizing for local SEO. Add your location to your individual pages. Especially for a landing pages. Each page should have its own unique URL with descriptive page name. Eg: www.JoesBodyShop.com/Joes-cityhere-illinois-auto-repair.html
If you are creating unique pages for your multiple locations make sure you have unique content for each of your pages. You want to avoid duplicate content issue. So make sure each of your pages has its own unique identity.