On the Go with Email Performance Metrics
Email is going to be a key channel this upcoming holiday season and being able to access and monitor performance and make administrative modifications on the go will prove important.
Fortunately, there are some apps on the market that are helping brands make quick work of their email initiatives on mobile devices and they're getting better. Online marketing platform GetResponse, for example, has just released a significant update for its Android app.
The application now offers campaign summaries (providing an opportunity to monitor important metrics), global search (making it simpler to find contacts, specific messages and landing pages), advanced search for contacts (using specific tags, score values and date ranges), contact information tagging and scoring, and multi-user support (enabling different team members to access the platform at the same time).
GetResponse's Android application has already received 62,500 downloads.