One Network's Credentials Dominating Social Login [Infographic]
Social login is a win-win for consumers and businesses alike.
Companies don't miss out on valuable customer information (like email addresses, affiliations, demographics, etc.) and users don't sacrifice the time it takes to create (let own remember) a user name and password (not to mention click through a verification link sent via email). In short, both parties get to accomplish their goals. That said, not all third-party identifiers (think Facebook, Google, Twitter, LinkedIn and others) are created equal.
End-users have a strong preference toward using their Facebook credentials to log in to other websites according to a Gigya report based on (1) a survey of 2,000 adults in the U.S. and United Kingdom and (2) Q2 2015 data from the company's social login product. Facebook blew other providers out of the digital water by controlling 66 percent of social logins, followed by Google at 20 percent.
What's particularly interesting is that Facebook's dominance spanned all industries (e-commerce, publishing, etc.), as well as around the world. For further info, check out the Gigya-created infographic below: