One Step Closer to Digital Nirvana
When you can make two channels work together, you're one step closer to digital nirvana.
Social marketing SaaS solution Offerpop is now offering an integration between its social marketing platform and Experian Marketing Service email marketing platform.
Brands will be able to use their social marketing campaigns to increase the reach (and with any luck, effectiveness) of email marketing. Brands will be able to add new subscribers to email distribution lists and update subscribe data in real-time based on information gathered through Offerpop campaigns.
“With Offerpop’s social campaign platform, we created an exciting consumer experience that doubled our average weekly email additions,” said Jane Schoenborn, vice president of creative communications for Lilly Pulitzer. “The Experian Marketing Services integration enabled us to smoothly incorporate these new contacts in our database and seamlessly drive sales through targeted email promotions.”