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One Step Forward for Personalized Search, One Step Sideways for Digital Marketers

Personalized search results, those based in part on the behavior and prior actions (history) of Web users, has forced a dramatic shift in the practice of search engine optimization over the years and it looks as though it will only become more custom and direct in the very near future - at least at Google. 

Google has rolled out a feature in its search results that will show content from a user's personal Gmail account or their Google Photos library.

The "Personal" search feature can be accessed by clicking the "More" option on the navigation (see images below).

While there has not been an official announcement from Google yet, it is continuing to roll out, it appears that the tab will work on both the Web and mobile versions of the search engine.

Based on some early testing, the feature seems somewhat clunky and is actually quite bare bones at the moment, so there is definitely some room for improvement in the experience itself. In our testing, for example, we were unable to filter the results by time or sender and on the whole it was just not very aesthetically pleasing (see image below). 

What does this development mean for digital marketers? Well, for one, they might just want to consider paying more attention on how they can get within the inbox.

But will this change how digital marketers approach the practice of search engine optimization in the future? Take a moment now to sign up and share your comments and opinions on this trending development. 



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