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A Look Back: Valentines Day

Posted on 2.19.2007

An interesting Oneupweb search marketing study reveals that online Valentines day buying peaked on February 6th while shopping continued through the 12th. Another interesting point of the report was that the bulk of activity occurred on Mondays and Tuesdays (probably while consumers were at work).

According to the release: The study underscores the importance of natural search optimization to well-balanced e-commerce marketing plans, discovering that natural (or free) search engine results provide 34 percent more traffic and 21 percent more sales than paid search (or pay-per-click) campaigns.

The study is available free at Oneupweb.com.

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