Online Holiday Sales Continue with National Fetch It Day
Despite the window closing for guaranteed shipping by Christmas for online orders, popular pet retailer PetSmart has found a way to continue selling online this holiday season.
The retailer has done this by naming Dec. 23 “National Fetch It Day,” noting that it’s the best day of the holiday season for consumers to buy online and fetch product themselves with in-store pick up. This not only enables consumers to continue online shopping throughout the entire holiday season, but also helps last-minute shoppers find the items they need without searching through brick-and-mortar stores during the busiest time of the year.
“Dec. 23 is a busy shopping day for so many, and National Fetch It Day, aptly named because shoppers fetch their own online purchased goods, is a great way to get last-minute gift shopping complete,” said Eran Cohen, chief customer experience officer, PetSmart. “This option truly offers the best of both worlds for our pet parents – the convenience of shopping online from home or while on-the-go via a mobile device and then simply swinging by any one of our conveniently located 1,440-plus stores across U.S. to pick up their gifts just in time to place under the tree.”
To further promote online shopping on Dec. 23, PetSmart is offering 10 percent off shoppers’ entire online purchase when they select the in-store pick-up option. It is important to note that other retailers can take a similar approach to PetSmart, even if they rebrand the holiday to something other than National Fetch It Day. Plus, by incentivizing users to purchase online and pick-up in-stores, retailers are able to continue online sales throughout the entire holiday season.