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A Wish Come True for Online Marketing Managers

Posted on 11.07.2012

Your wish for a simpler way to manage and monitor all of your brand’s online marketing initiatives has just been granted.

Wishpond just launched a new social marketing suite, which provides businesses with a platform that can be used to build, execute and track all of its online marketing activities. This marketing suite is also designed to help users attract, engage and analyze customers across a variety of channels, including mobile, social and the traditional Web.

“In the past we have done some different pieces of the equation and we were helping social commerce specifically, but now (the platform) has evolved to become more of a complete suite of products,” said Ali Tajsekandar, CEO of Wishpond. “It is really an all-in-one marketing package for retailers and brands.”

On social networks, marketers can leverage the platform to create promotions, (e.g. discount offers, local specials and sweepstakes), as well as to launch photo, donation and voting contests across Facebook, Twitter, Google+, Pinterest and Wordpress. Additionally, the platform offers discovery and engagement tools, including social stores and social buttons, to assist brands in attracting customers and increasing conversions.

One of the platform's other features is analytics, which can help marketers discover their traffic sources and also provide insights into audience demographics, such as age, gender, location and Facebook Page likes. This data is important because it can be used to optimize future marketing campaigns to better target and engage a brand’s most valuable prospects.

When it comes to the Web, retailers can leverage the platform to extend their product reach on Google. For example, the marketing suite enables merchants to create Google Product Listing Ads (PLA). Potential users will be happy to know that the platform will soon extend its ads and distribution functionality to networks such as Facebook, Amazon, Bing and Yahoo.

To date, Wishpond’s marketing suite has already been adopted by more than 15,000 businesses to help capture more customers, market products and grow sales. Also, by leveraging social apps like sweepstakes, these brands have seen a 120 percent average growth in their fan base.

Check out some of the platform's screen shots below:

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