Online Retail Search Spend - Holiday 2011
Digital marketing software provider Kenshoo released some interesting data from its annual Online Retail Holiday Shopping Report.
The findings, which focus on the week before Christmas, were based on more than 25 billion total search advertising impressions, nearly 300 million clicks and over 7 million online sales transactions. That's quite the data set, people.
According to Kenshoo, online retail revenue drive by search advertising increased 24 percent year-over-year, with online retail search ad spend increasing at 39 percent year-over-year.
"The pace of online shopping in the U.S. continued to surge all the way through Christmas this year,” said Aaron Goldman, chief marketing officer at Kenshoo. "By and large, retailers anticipated the demand and increased paid search budgets while consumers responded in kind with their clicks and their cash.”