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Online retailer gets 2.7x revenue by segmenting MailChimp emails with Magento data

Posted on 8.11.2013

Check out Windsor Circle’s brand new case study featuring online retail client Onward Reserve. This premium men's lifestyle fashion and apparel retailer is segmenting their regular marketing emails into 4 variations by leveraging purchase history data, and getting 35% open rates, 8.5% click through, and 2.7x the revenue-per recipient from their non-segmented versions. This case study contains 15 pages of examples, how-to, best practices, and analysis. Sponsored by Windsor Circle

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