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Online Shoppers Easily Duped

Posted on 12.07.2014

56 percent of holiday shoppers will do some of their shopping on the Internet this year, and they'll be receiving and reading email newsletters and email notifications as they do so. Along with the greater number of shopping deals this time of year, of course, there is always a corresponding spike in cybercriminal activity during the holiday season. It's time to do something about it.

Tripwire (a provider of threat, security and compliance solutions) recently released results from a survey which evaluated online cybersecurty awareness in the U.S. and U.K. and what they found will surprise and, more likely, frighten you. More than 40 percent of respondents believe emails from "trusted brands" are safe to click.

“Cybercriminals are very resourceful, and they know that the siren song of a good deal is almost always irresistible to bargain hunters,” said Dwayne Melancon, chief technology officer at Tripwire. “The number one reason to click is trust in a brand, which isn't good – I have seen some very convincing phishing emails and bogus websites that look nearly identical to the real thing. Shoppers need to look beyond the facade of convincing branding to make sure they aren't being conned into clicking on a bogus link.”

Tripwire produced a video highlighting some tips to protect users against phishing scams. While the guidance is rather basic it does serve as a good reminder that cyber scams are on the rise and consumers should know

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