Record 7 Billion Videos Viewed in July

Online video continues to grow, with 180 million U.S. Internet users watching video in the month of July according to the latest report from ComScore.

The study averaged the watched video content at 18.5 hours per viewer, and showed that the total U.S. Internet audience set a record by watching 6.9 billion videos.

Google Sites ranked as the top online video content property in July with 158.1 million unique visitors, thanks in large part to YouTube. Second place went to VEVO with 62.1 million, and Facebook came in third with 51.4 million viewers.

Additionally, Americans viewed more than 5.3 billion video ads in July. Hulu produced the highest number of video ad impressions with 963 million, followed by Adap.tv with 674 million and Tremor Video with 639 million.

Other findings showed that 86 percent of the U.S. Internet audience viewed online video in July, the average online content video lasted 5.3 minutes and video ads counted for more than 12 percent of the viewed videos.