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Online Video Platforms

Posted on 11.11.2009


Brightcove. Brightcove’s offering is the most comprehensive video platform in this Forrester Wave evaluation; it consistently scores high marks, with few, if any, gaps. The company’s customer base, video scale, and internal resources are unrivaled in the market today. Brightcove’s significant resources and road map position the company to stay ahead in the video platform race.

Ooyala. Ooyala’s end-to-end product offers users a seamless experience with best-in-class analytics and monetization capabilities. The company has experienced industry-leading fourdigit growth and is now beginning to mature with a newly hired CEO. As the company looks to move from being a young startup to a mature market leader, we believe that an expansion of its services arm and partnership ecosystem will enable it to take on the largest enterprise clients.

Kaltura. Kaltura offers a highly differentiated video platform option, which allows organizations to fully own the open source code at no charge. The company also impresses with pioneering user-generated video that allows viewers to remix video clips. Additionally, the open community at Kaltura.org provides a great resource for innovation and sharing in development. As a newer entrant to the market, Kaltura has started with a solid entry; if it can buttress its monetization and reporting capabilities, it will certainly compete with the market leaders.

VMIX. VMIX’s comprehensive package targets high-volume publishers with all-inclusive services, such as human moderation review for user-generated content, customized integration, training classes, and full technical support for all customers. Additionally, the platform has an internal syndication library of video content that it offers to customers to enhance their own existing video libraries. Given its focus on volume publishers, we believe that expanding the
platform’s distribution and monetization capabilities will take the company to the next level.

Twistage. Twistage offers many out-of-the-box competitive capabilities and has focused on developing an API-based tool set that allows it to put together more custom back-end solutions. Even with a small development team, the platform has won business on leading consumer video sites and has built an impressive reporting application. However, we would like to see the company expand its team and ambition to move from offering feature parity to providing market-leading features.

Fliqz. Fliqz has carved out a strong niche, serving Web publishers with an easy-to-use interface that provides users with the basics required for a video site. However, we would like to see the platform add more robust playlisting and basic distribution options to sites like YouTube for a full solution. The company should be one to watch in the small publisher and user-generated video markets, as it has built a healthy customer base and had consistent quarter-over-quarter growth.

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