Ooyala Turning Japanese
Video technology provider Ooyala launched its Japanese website today. While an announcement like that would not usually not warrant even a shrug, it does signify that video is going global at a rapid pace and both marketers and agencies know it.
Ooyala has done well in North America and Europe and is looking to Japan as it continues a global expansion. All Ooyala features (uploading, analytics, syndication and ad serving) can all be managed in Japanese. For Japanese companies with an international footprint, the company's video player automatically detects the browser language settings and adjusts the player controls and closed captioning to accommodate the viewer.
“Online video is revolutionizing media consumption globally, and the Japanese market represents an exciting opportunity for us," says Chris Wong, Ooyala SVP of Corporate Development. "By March of 2011, the Japanese government is planning to have broadband across the entire country, with over 75% of the population getting fiber directly to their home. With the deployment of this high-speed broadband infrastructure and mass proliferation of web-connected mobile devices - this will make it possible for companies to leverage our platform to deliver richer and more engaging video content directly to their consumers.”