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OpenX in GDPR Compliance 4 Months Ahead of Deadline

It's not uncommon for large publishers to have hundreds of technology partners with access to their consumer data - typically through code embedded on their page(s).

Under GDPR, however, these publishers will be responsible for ensuring regulatory compliance for data security and with every single partner to whom they allow to access their data. How will they do it? 

Advertising technology provider OpenX announced this week that it is one of the first exchanges to be in compliance with its publisher obglications under the General Data Protection Regulation (GDPR) — and a full four months before the May deadline.

That's good news for the entire advertiser-publisher ecosystem not only because OpenX plays an important role, but also because failure to comply could result in significant penalties — up to 4% of worldwide annual revenue in fact (or €20 million).

OpenX is also making avaiable a GDPR-ready data processing agreemnt, or DPA, which will serve as a resource for publishers to expedite their compliance process with other technology partners that may have acces to a publisher's personal data stores.

“GDPR is the single most significant regulation in the history of digital advertising,” said Doug McPherson, chief administrative officer and general counsel at OpenX.
“It replaces a patchwork of EU national rules with a single regulatory framework with global reach and strict penalties for those who fail to comply. GDPR applies to every company, wherever they are located, that offers goods or services to EU citizens or receives, stores or sends personal data from any EU citizen." 

McPherson continued, "We have taken the extra step today to make available a data processing agreement and other resources in order to move the entire industry towards greater accountability and trust.”
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