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Optimum Length of Corporate Podcasts

Posted on 10.03.2006

Experts are all alike and podcasting industry spokespeople are no different, offering conflicting opinions regarding the optimal length of corporate podcasts. Oneupweb today announced the release of research analyzing the length of popular corporate podcasts and is providing marketers actionable advice in its free white paper, titled Corporate Podcasts: How Long Should They Be?, available at "What marketers need to know is what is going to work for their target audience," says Oneupweb CEO Lisa Wehr. "Our paper focuses on what the largest populations of listeners are downloading now, to give marketers a sense of what’s working."

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