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Optimize for Tablet Commerce with Mobify

Posted on 2.29.2012

As the mobile market diversifies and expands, unified access across all popular devices will be of increasing importance for e-commerce and multi-channel sellers’ mobile commerce strategies.

Mobify is a Web platform that powers over 20,000 mobile websites, and the company has just launched an integrated optimization product designed to leverage existing sites from any device. These include tablets, smartphones, kiosks, TVs and all other Web-connected devices.

Mobify's tablet product enables brands to take advantage of the rapidly growing tablet economy by delivering high-performing sites for their tablet visitors. Tablet ownership nearly doubled this past holiday season, reaching 19 percent of U.S. adults.

Optimizing for tablets allows online merchants to provide users with faster load times, customized text and page sizes, and a swipe-friendly interface that takes full advantage of touch-based navigation with tactile image carousels and other widgets. This will likely translate into lower bounce rates, increased conversions and more community participation across the growing number of tablet users.

The JavaScript-based Mobify platform powers some of the largest sites on the mobile Web, serving millions of pages a day and reaching 20 percent of global smartphone subscribers. Customers include Starbucks, Ideeli, Threadless, LuluLemon, Wired, Men's Health, Teen Vogue and more.

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