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Optimizely Expands Services to Mobile and Beyond

Posted on 4.20.2014

Optimizely is expanding its service offerings, as the company has unveiled new solutions that help users run experiments across platforms and grow their business.

In fact, the company has introduced a new mobile testing solution, as well as a developer platform, a revamped results page and a new forum where users can connect with industry experts. Learn more about Optimizely’s newest product offerings below:

Optimizely for iOS – Optimizely’s expansion to mobile enables users to run A/B tests for iOS apps without waiting for App Store approval.

Optimizely Developer Platform – Through a series of APIs, developers can build on top of Optimizely using code instead of the platform’s visual editor. Plus, a partnership with BlueKai enables users to create and build custom segments leveraging BlueKai data for targeting and reporting.

Audiences – Customers can save and reuse visitor targeting conditions for advanced personalization campaigns. In addition, a revamped Results Page enables users to dig into experiment results and utilize visitor groups for better targeting. Audiences also unlocks visitor insights for both first party and third party data.

Optiverse – Members of Optiverse can engage with peers and get product support as well as access online certifications, discussion forums and educational content.

Customer Certification – The Optimizely certification program enables users to showcase their expertise with the platform.

"Optimizely catapults business growth by allowing teams to use data to quickly uncover what works and what doesn’t," said Co-Foundeer Dan Siroker. "At Optimizely, our job is to create a delightful platform for our customers so that they can deliver robust and personalized experiences to their audiences. Modern marketing calls for seamless experiences across every point of their business. With today's announcements, we're pushing the boundaries of what's possible for Optimizely customers and partners building on our platform."


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