Optimizing Content Creation around CPC
Eightfold Logic recently released a new advertising capability for its InboundWriter service that is designed to help Google AdSense™ publishers better monetize their content.
Content publishers using the Google AdSense network are now be able to tailor their content strategy for keywords with the highest cost-per-click (CPC) rating. By optimizing around CPC, publishers will be able to attract higher paying text ads and banners served via the AdSense. The functionality is available in the cloud-based application and within the InboundWriter Wordpress plugin.
The new advertising feature enables users to make selections related to search competition, reader targeting and advertising. InboundWriter, which offers a free plan and an unlimited account for $20/mo) then provides a set of keyword recommendations, along with automated recommendations on how to structure content for maximum search visibility.
"For the first time, publishers and bloggers using Google AdSense will be able to monetize their content as they type," said Jay Baer, a social media strategist and president of ConvinceandConvert.com. "This is an important new capability that raises the bar for digital and SEO content optimization."
Screenshot of the new InboundWriter functionality via the WordPress plugin: