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Optimizing E-Commerce Product Titles with Ease

Posted on 5.22.2016

E-commerce is one of the most challenging industries for search engine optimization professionals, but a new tool from marketplace analytics provider Terapeak could give online sellers an edge.

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Terapeak's new SEO Pro tool generates search engine optimized titles in English, German, Italian and French while supporting multiple marketplaces. Merchants enter a product name like “iPhone wallet case,” and the SEO Pro tool suggests the 20 highest performing keywords for that product. By clicking a keyword, merchants can then pull up recommended keyword phrases and simply click one to add it to the title. With each added phrase, the Terapeak SEO Pro solution adjusts its keyword recommendations to produce a final title with the highest SEO value for merchants.

Terapeak SEO Pro not only picks keyword phrases but also recommends how to order the words it suggests in a title. Terapeak references data from a variety of sources to suggest title configurations that are both search optimized and native sounding. That should provide merchants who sell across language barriers some confidence that their titles won’t sound foreign or suspicious.

Terapeak SEO Pro also displays the top Google search result for a product which will make it possible for merchants to consciously design a product title that bests the organic search competition. Merchants with more specific search goals may view a keyword’s SEO metrics, conduct their own analysis and manually build a title. A merchant, for example, might use this option if Terapeak SEO reveals that one keyword generates a significantly higher average price and SEO impact compared to others.

“We designed Terapeak SEO to help merchants get found on Google,” said Andrew Sukow, CTO and Co-Founder of Terapeak. “We developed this tool because we want independent sellers to be able to compete with big box retailers in SEO – without spending a fortune on marketing. I believe that our millions of determined users, empowered by Terapeak SEO Pro, will achieve better results than merchants who strictly rely on the marketplaces for search visibility.“


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