Optimizing For A Google Universe
Google is introducing some major
updates to not just their interface but their algorithm as well, moving towards
what they are calling a "universal search" model. The simplest way to explain
"universal search" is that instead of searching one index (the standard Web
index) for the most relevant results, Google will be searching across all its
vertical properties including image results, video results (YouTube) and news
results to present the most relevant content it can find within a single unified
What does this mean to you? It means that you now have a lot more to think about in terms of optimizing content for Google. The upside for those that choose to take these changes at Google seriously is that all of their content (images, video, etc.) that is optimized well will help secure broader penetration into the universal index. The result will be more traffic, better brand exposure and in a perfect world - more revenue.
Google Images: Include descriptive anchor text, name files accordingly and share with others to build links to these images directly.
Google Video: Meta data is of supreme importance. Crafting keyword rich (but user readable) titles, descriptions and keyword tag prompts will help ensure that when someone searches for a specific video they will find it within the universal index.
Google News: Getting into Google News means getting attention from major media outlets or online publishers that are frequently tapped for content by Google. How do you do that? Well, innovate like a crazy person, develop relationships with members of the media and establish partnerships.
That should keep us all busy.