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Optimizing Outbound Customer Interactions

As consumers are increasingly inundated with messages, it's time for brands to shift the focus from quantity to quality of their interactions and there has been a surge of activity lately which should enables companies to do just that.

This week Zendesk announced the acquisition of Outbound.io, for example, a solution which enables brands to send messages to customers (through SMS, email, Web and push notifications) and should help the company further improve its already exceptional customer service platform.

Many growth marketing, customer experience, and product teams use the Outbound solution to add greater personalization to the customer experience and ultimately attract, onboard, engage, and support customers more efficiently and effectively. Thanks to built-in A/B testing and conversion tracking functionality, marketers are able to improve their customer targeting and message content and measure the impact of every interaction in the process.

Zendesk is really on a roll in whatever way you want to look a it. The company announced financial results for the first quarter (2017) and indicated its revenue was up 36 percent year over year to $93 million.

“We’re honored that so many organizations of all sizes trust us with their customer relationships at a time when those relationships have never been more important,” said Mikkel Svane, Zendesk CEO, chairman and founder. “With the Outbound team now joining Zendesk, we will be able to more rapidly build out our product family and accelerate our promise to deliver a single, seamless customer experience.”

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