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Optimizing the Email Experience - Sept. 2016

Posted on 8.31.2016

:: Email can be the connective tissue between all marketing and customer experience initiatives. Those who avoid its regular use, however, do so at their own peril. If enterprises are serious about ’Net success, then now is the time to optimize the email experience by taking a look at the channel’s ecosystem and preparing their brands for a better response from future campaigns.::


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Below you will find the contents for the September 2016 edition of Website Magazine. The feature article, "Optimizing the Email Experience" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of digital success through email marketing.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The September 2016 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 


FEATURE: Optimizing the Email Experience
Email can be the connective tissue between all marketing and customer experience initiatives. Those who avoid its regular use, however, do so at their own  peril. If enterprises are serious about ’Net success, then now is the time to optimize the email experience by taking a look at the channel’s ecosystem and preparing their brands for a better response from future campaigns.

Holiday Email Metrics to Know
The gift-giving season is fast-approaching and brands would be wise to evaluate these specific metrics to understand current and potential performance. 

Mobile's Role in Tomorrow's Customer Journey
Every sensible retailer is optimizing their website for mobile, but the truly savvy ones are taking advantage of emerging innovations on the channel. 

Theories of Persuasive Product Pages 
Modern life requires consumers make hundreds of complicated decisions daily. Ease shoppers' burdens by using anchoring and loss-aversion principles. 

Association Management Software in Focus
Membership has its privileges for both organizations and users, but the right technology is needed to manage marketing, audience, money and more. 

News Feed Optimization Strategies 
With ever-declining organic reach, "ranking" on social media networks is taking on more SEO-like characteristics and some of the same rules apply. 

Quality vs. Quantity in Website Testing 
It's difficult to talk about testing without hearing about a company that tests "everything." Even if that was true, they often fail to take into account the quality of tests. 

Explore more from Website Magazine's September 2016 issue:

Editor's Letter: Email Optimization and the Digital Experience
Net Briefs & App Watch: Tech Workers Taking It to the Bank, Bots for HR and Billion Dollar Deals
Stat Watch: Email Experience for Recipients and Senders
Enterprise Ready: Intro to Tra-Digital Advertising 
Small Business Lab: Content Marketing for the SMB
Quiz Time: Conversions are for Optimizers 
Top 50: Domain Name Extensions
Mastering Search: Local SEM Do's and Don'ts
E-Commerce Express: Fundamentals of Selling Internationally 
Design & Development: UX for Millennials
Commentary:
 High-Tech Visas

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