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Outside Youtube with the New Outstream Video Ad Unit

Google has reportedly introduced a new video advertising format, dubbed Outstream, that will likely prove quite appealing to those advertisers concentrating their campaigns on mobile apps and the mobile Web, as well as those promoting their goods and services outside of YouTube, the leading video property currently.

The new video ad unit is unique primarily because it does not require placement in a YouTube video. That’s a stark contrast to Google’s Trueview in-stream ads or Bumper ads.

According to Google, the videos appear in banners for mobile web placements and as banners, interstitials, in-feed and native for apps

Ultimately, this will provide advertisers with the ability to reach an audience when a YouTube video isn’t present. The new ad unit only appears on Google video partners including publisher websites and mobile apps.

How much are the video ad units going to cost? While details are sparse at the moment, and there will likely be a great deal of variation, it appear that advertisers and marketers will be able to purchase the Outstream ad unit on a viewable CPM basis. 

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