Outsourcing Video Ad Production
Video is a challenge for 'Net professionals and much of it stems from the many ways it can be used.
Enterprises can produce tutorial videos, video webinars, product reviews, video testimonials, even videos about their corporate culture. Essentially, video can take on different forms and provide value to a digital audience in myriad ways - is that what's preventing your brand from getting started?
What's important to remember is that video is increasingly important to the success of a brand and marketers need to do whatever they can to create content that their users want. Video production has been expensive and hard to scale however, requiring sophisticated technologies and a truly advanced skill set, but you could always just outsource it, right? That's exactly what's starting to happen in the realm of video advertising.
Cloud-based video production solution SoMedia Networks, for example, recently launched a full-service video ad production solution with several different platforms including automated marketing platform Act-On, content marketing platform Kapost, and email marketing platforms liks MailChimp and Campaign Monitor, joining an already impressive list of existing integration partners that includes Hootsuite, Marketo, Oracle Marketing Cloud, WordPress and Yahoo. The app essentially enables users of these platforms to order the production of the wide variety of optimized video ad styles and have it delivered in fourteen days or less. Everything, including ordering, creative development, screening, delivery and deployment of the video content is done entirely online.
There are several interesting features of the SoMedia Video Ads product that will stand out and appeal to digital marketers. Enterprises can choose from a variety of video ad styles, can request multiple variations of any video ad style with unique opening and closing graphics and calls to action, access screening and review tools, and can even monitor and measure performance with real-time video analytics.
"SoMedia Video Ads is a new and disruptive concept in video ad production," said George Fleming, CEO of SoMedia Networks. "Video advertising today is dominated by large national advertisers that have large budgets but represent a small portion of the total potential video advertising market. We've transformed video ad production from a highly expensive and complex process into a business solution available anywhere, on demand, in unlimited volume, at the lowest price points while guaranteeing quality, creativity and offering as much or as little control as marketers demand."