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Overstat Updates CRO Software

Posted on 8.12.2011

Website analytics and testing company Overstat came out today to announce the latest release of their conversion rate optimization (CRO) suite.

This application provides many services, including operating as an overlay on top of a user's website, offering market-leading features, including visual analytics, heat maps, form optimization, A/B split testing, conversion funnel testing and more. And it does it all with an intuitive interface and immediate results, which makes it not only very user-friendly but also very convenient. Everyone from marketing managers to business owners, and all decision makers in between, can test improvements in the design of a website and copy, all without needing any programming or knowledge of HTML.

Overstat's software is built to allow users to gather actionable business intelligence and run tests on their websites without programmers or designers.

This could be a fantastic tool for those, especially smaller marketers, who don't have much computer experience but want to be able to use Web analytics to optimize the use of their website. The easy-to-use nature of the product could be desirable over more complicated Web analysis tools and this is especially helpful because it allows SMBs to compete with much larger companies online by being able to analyze and test their site's performance, something that would otherwise be quite costly.

Customers of Overstat's include a little bit of everything, such as Web brands, online retailers, advertisers, marketing and SEO agencies and landing page optimization consultants.

The company is currently offering a 30-day free trial of the software to new customers at their website.


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