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Site Of the Day: P2P Ads

Posted on 7.24.2006

Morpheus, Kazaa, BitTorrent - sounds like a guest list for an alumni meeting of Matrix cast characters, but it's not. These are some of the largest file sharing networks on the Web - sharing music, videos, movies and content across the Web network. If you think like P2P ads, then you recognize the ability to harness the power of peer-to-peer advertising.

Advertising (or content) can be delivered to millions of users across the different file sharing networks and websites with specific, targeted goals. From clickable banner ads to popup windows, P2P Ads helps deliver messages at specified intervals to help advertisers reach the "unreachables" - the 18-34 demographic.

Did you know that 52% of those between the ages of 18-29 have downloaded media online (according to the Pew Internet and American Life Project)? And that 12-24 year-olds comprise almost 50% of the file sharing community? These groups will continue to be an important part of your marketing strategy and should be viewed as an incredible opportunity to build brand loyalty that could last decades.


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