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Paid App Dominates Charts, Social Media

Posted on 8.26.2014

How does a company create one of the best-performing non-gaming apps without including in-app ads or getting one dime in funding? 

Aside from charging for download, if you ask one of Facetune’s co-founders Itai Tsiddon, it’s through super powerful technology, of course, and a variety of social integrations. For those who have not come across Facetune, it’s a portrait-editing app with Photoshop-type capabilities. 

Facetune works with social media in a variety of ways. First, Facetune offers social integrations within the app itself, so users can share their just-edited pictures on Facebook, Instagram, Twitter, Tumblr or Flickr. Editing capabilities include photo restoration, teeth whitening, skin smoothing/tightening and more. 

Secondly, Facetune uses social media to stay in touch with its few million users. It launches contests like “Tweak of the Week.” Lastly, Facetune uses Facebook’s treasure trove of data to acquire new customers. 

“Facebook’s data is global, it scales and it’s easy to slice and dice,” said Tsiddon. “If you do your best with your data, you can find the people who actually want to listen to what you have to say rather than brute-force [advertising].”

To stay atop the paid-apps charts, Facetune also creates tutorials to help users improve their editing skills on mobile without “a lot of work.” It’s also listening to its users, as Facetune has used internal analytics tools to remove and bring back certain features within the app because it say users wanted Facetune to keep them. 

Moving forward, Facetune plans on building more technology and continuing to serve its large community of engaged users. 

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