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Paid Blog Reviews OK... No wait, not OK

Posted on 12.11.2006
The blogosphere let out a universal hooray last week when SEOmoz reported that the major search engines were saying OK to pay-per-post type services. Representatives from Yahoo, Google, Ask and MSN agreed in part that advertisers could buy links and product reviews and that (I am only inferring this) there would not be a penalty. Then, squashing the hopes and dreams of millions of bloggers and their psuedo-sponsors, Matt Cutts jumps in by commenting at SEOmoz stating:

Just to chime in and expand on Adam's comment: Google wants to do a good job of detecting paid links. Paid links that affect search engines (whether paid text links or a paid review) can cause a site to lose trust in Google.

You can read the full post and comments here and try to figure it all out while I'm schlepping away blogging only for trust in the eyes of Google.

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