Paid Search: This Year's Top Toys Are...
The pulse of an industry, event or holiday can certainly be taken by checking out paid search numbers - what advertisers are willing to spend and for what, as well as what searchers are clicking on.
The top toys for this gifting season are no exception. Often publishing interesting insights on paid search, AdGooroo took a lok at U.S. Google Desktop Text Ad activity on nearly 900 top "toy" keywords (based on paid search spend) from Nov. 15 - Dec. 13. AdGooroo found that the most-clicked keyword by far was 'xbox one,' receiving more than 653,000 clicks over the last month.
Here's how the rest of the top 20 shaped out: