Skip to Main Content

Path Analysis: Google Refreshes Search Funnel Reports

Posted on 2.08.2012

Google has made several improvements to its AdWords Search Funnels, a tool initially released in 2010 that enables advertisers to better understand the series of search impressions and clicks that ultimately result in conversion.

Google today provided a sampling of the improved features which include the ability to compare data ranges - giving advertisers the ability to see how their funnel has changed year-over-year.

Google has also given advertisers the ability to access drill-down dimensions (campaigns, ad groups, keywords) via tabs, which are accessible from the top left of the Search Funnels tables. Finally, advertisers are now able to view the total number of conversions and conversion values side by side in new histogram reports.

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code