The New PR: Pay-On-Performance Press Platform for Startups
The best publicity is the publicity you don't have to pay for - but that's not easy to accomplish. As a result, many companies turn to public relations agencies to support them in these initiatives.
The cost of public relations can be incredibly high, however, which is why it's most often leveraged by those with significant budgets. Fortunately, there are a handful of agencies that are willing to work on a pay-for-performance basis - if it makes sense.
RestPress, for example, just launched a performance-based PR platform for startups where clients will agree to fixed rates upfront and only pay when their press is successfully live on the Web.
The agency works primarily with funded startups and "fast-growing businesses with compelling stories". The service has received press coverage for its clients on a variety of high-profile outlets and claims to maintain relationships with journalists in various industries, ranging from consumer to tech to enterprise. In order to keep the relationships strong, however, RestPress only works with a small number of "highly qualified" companies.
“The traditional PR industry is broken. PR companies charge expensive retainers, do not guarantee results, and give clients little clarity in the value they are getting back for their spend," said RestPress founder P.J. Leimgruber. "As a growing company, how can you possibly justify spending five, ten, or twenty thousand dollars per month with no promise of results?”