Pay-Per-Call Coming to a Local-Mobile Phone Near You
Local.com has recently announced the launch of a mobile pay-per-call lead generation network.
The new network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant advertisers who provide those services via pay-per-call ads. Based on the pay-per-call ad model, the network will provide advertisers with a new channel to generate consumer leads in local markets and convert them to customers through their mobile devices.
“Advertisers are continually looking for new ways to harness consumer demand for their products and services. The mobile pay-per-call lead generation ad model allows them to reach these consumers and convert them into customers,” said Michael Sawtell, Local Corporation president and COO.
The network's current aim is to generate leads for auto insurance, home security and home service providers but will likely soon expand the network to include additional verticals such as education and consumer finance.
“With industry experts projecting that within five years, 80 percent of local searches will be done on a mobile device1, we believe the pay-per-call mobile lead generation ad model will be a crucial component to monetize these local consumers on mobile devices,” added Sawtell. “Our new mobile pay-per-call lead generation network leverages our valuable intellectual property to take advantage of this rapidly growing segment.”