Mobilizing Pay Per Call with Medio and Ingenio
Mobile advertising just took another step forward with the announcement of a partnership between mobile search provider Medio and pay per call provider Ingenio. Ingenio will provide pay per call capabilities on Medio's MobileNow Ad Network beginning in Q2, 2007.
From a Medio press release: “Mobile search is a unique advertising platform where advertisers can reach consumers who are actively looking for their services and ready to transact at that moment, said Omar Tawakol, Chief Advertising Officer for Medio Systems. "Pay Per Call is aligned with our vision because it surfaces specific content – in this case, the phone number of a relevant merchant, like a taxi or locksmith service – and gives the mobile consumer immediate access to that advertiser with a click of a button, no cell-phone Web surfing required.”
With mobile devices becoming more affordable and more users interacting with the Web on the go, this seems like a logical advertising solution. It is widely held that mobile Internet users inquire about local services and merchants. This will provide an excellent resource for both the end-user and advertisers as a way to reach consumers. The bonus of local search on a mobile device is that the user is not just surfing - they are looking for a specific service and ready to take action immediately.
For more information about the service and advertising with Medio, visit their website.