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SURVEY: Microsoft Considers Pay-Per-Percentage?

Posted on 7.06.2006

The buzz is that the folks over in Redmond are considering a method of advertising that is "immune" to both click and impression fraud. In the pay-per-percentage model, an advertiser picks a keyword, e.g. cameras, and purchases (perhaps through a bidding model), a certain percentage of all impressions for that keyword. For instance, an advertiser might pay $1.00 to MSN Search. In return, the advertiser might receive 10% of all impressions for “camera” for 1 week. This means that for one week, one out of ten times that someone searches for the word "camera" they will see the ad. If someone clicks on the advertisement, the advertiser is not charged any extra money as in pay per click. It will certainly be interesting to see if this ad model comes to fruition.

Take the Pay-Per-Percentage Survey: As a Web marketer, does the Pay Per Percentage model of advertising appeal to you?

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