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Pay-Per-View Video from DaCast

Posted on 3.28.2011

Self-service live-streaming platform DaCast has integrated a rather innovative payment system (dubbed Pay-in-Play) which is embedded into the DaCast video and audio player. That’s right – consumers will pay inside the video and audio player directly.

As far as I know this is one of the first fully integrated solutions to offer viewers a way to pay for premium content and for publishers to sell media. It’s like Pay-Per-View for the digital media set.

According to DaCast, based on a month long testing from a pool of beta-testers, conversion rates were increased by 233% - not too bad.

The DaCast Pay-in-Play system is currently available now to DaCast users. Broadcasters already using DaCast’s rich monetization features will see the new Pay-in-Play already integrated into their pay per view streams.

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